Hi! I'm Modupe Oloruntoba, a writer & consultant based in Johannesburg, South Africa helping clients across the world address a range of communication challenges with stylish, strategic content solutions.

Alongside my advisory role as the Brand Development Director of grooming brand Brothers Beard, I write African Fashion Weekly
a newsletter offering homegrown news, insight + analysis for the African fashion ecosystem.



Features, profiles, event coverage, travel & more


Brand/business/content consults, content audits, expert perspective on African fashion for various projects


SEO, social, web, direct marketing, scripting & more

Content development

Editorial production, planning & strategy for e-commerce blogs, newsletters, magazines & more

Speaking engagements

As a guest lecturer, key note speaker, panelist & host

Book contributions

Research or opinion essays & expert perspective

Past clients & employers:

AHC Korea | Vaseline | Simple skincare | babyDove | Tresemmé | Rich Mnisi | Ethical Fashion Initiative | Creative Nestlings | Fak'ugesi | The Fashion Agent | I'M IN Accelerator | Standard Bank | Media 24 | John Brown Media | Superbalist.com | Woolworths South Africa | African Fashion International

Published in:

Vogue Arabia | InStyle USA | Fashionista.com | Repeller | Refinery29 | OkayAfrica | News24 | Thebe Magugu's FACULTY PRESS | ELLE South Africa | GQ South Africa | LOOKBOOK Journal | House & Leisure | Twyg | Li Edelkoort's PROUD SOUTH

Made in aspect.app